Designing communication strategy for Wroclaw's new initiative
Wroclaw, in collaboration with the University of Life Sciences, is creating an Urban Farm. A distinctive feature of this is the final delivery of the harvested vegetables to Wrocław's nurseries.
Unit
Wroclaw City
Service
UX Design
Year
2024
Features
(01)
Visual Elements
The design uses a rich earthy palette of greens, browns, yellows, and reds inspired by farm vegetables. Clean typography and simple illustrations enhance readability, ensuring a cohesive brand identity across mediums.
Conceptual Elements
The designs highlight the Urban Farm’s socio-environmental values, promoting sustainability and responsible consumption. Clear visuals and messaging encourage community participation in urban farming.
Overview
(02)
Approach
The approach focuses on creating a visual language that is both modern and rooted in the natural world. The designs are intended to be versatile, working across various mediums such as packaging, digital screens, posters, and tote bags.
The visual identity effectively communicates the benefits and processes of urban farming, educating the public and bridging the communication gap between the City and the University.
Numbers
(03)
24%
increase in public awareness about the Urban Farm initiative
12%
increase in community participation in urban farming activities
70+
tons of fresh produce to municipal nurseries, reducing food waste and promoting sustainable agriculture
Solutions
(04)
Sustainability Messagings
The designs emphasize the socio-environmental values of the initiative, promoting sustainability and responsible consumption.
Public Engagement
The use of vibrant colors and engaging illustrations helps to capture the public's attention and foster a sense of community involvement.
